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A New Beginning


A New Beginning Branding and Collateral

A New Beginning is a non-profit aimed to increase the self-esteem and of women in domestic violence shelters. They organized makeup artists and hairstylists to donate time to teach disadvantaged women self-care practices, give haircuts and styles, and help them prepare for job interviews or life events. They also work to gather donations of personal care and cosmetic products to donate to the shelters.

The owner, Jeanie Owens, cited Audrey Hepburn as a big influence behind the brand. To start I created a custom logotype and supporting happy illustrations inspired by classic Hollywood. Positive and inspirational social media posts were designed to mobilize and inspire stylists. Totes to deliver donated goods, and t-shirts for the stylists to wear rounded out the rebrand, and we’re so pleased with the results!